When we started building Kooking, we asked ourselves one honest question: why do people stop using recipe apps?
The answer kept coming back to the same thing friction. You open an app, see a wall of search results or a generic feed, and spend more time hunting than cooking. Discovery felt like work.
Kooking hits the App Store on May 13th and I wanted to share a behind-the-scenes look at what we've been building and the thinking behind it.
The core idea: most recipe apps are graveyards. You save hundreds of recipes and cook maybe 5. We built Kooking's AI match score to fix that it ranks recipes by how likely you are to actually make them, based on your skill level, pantry, and time.
But beyond the AI, Kooking is a community a feed of real home cooks sharing what they're actually making, not polished food blog content.
