Dean Hart

Dean Hart

Ex-AWS → Building Prism
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I build systems that turn complexity into leverage. I'm the founder of Prism by Calibrated Intelligence, transparent AI for Amazon PPC that explains every decision instead of hiding behind a black box. Previously, I spent 8+ years at Amazon Web Services leading global AI and industry solution teams, architecting distributed systems, multi-agent AI prototypes, IoT frameworks, and enterprise data platforms. Earlier, I helped scale streaming platforms for BBC iPlayer, Sky, AT&T U-verse, and Xbox to millions of users. Now I apply that distributed systems + agentic AI mindset to Amazon advertising. No %-of-spend tax. No mystery optimizations. Every change is explainable. Now onboarding production users.

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Dean Hart•

2mo ago

Prism by Calibrated Intelligence - AI-powered Amazon PPC that explains every bid decision

Prism is transparent AI for Amazon PPC that acts like an operator + strategist for your ad account. It automatically detects wasted spend (zero-conversion keywords, budget caps, ACOS outliers), surfaces growth opportunities, and queues explainable fixes you can approve in seconds. Every recommendation includes clear reasoning and statistical validation, no black-box bidding, no %-of-spend tax. Built for sellers and agencies who want clarity, control, and scalable performance.
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