I would love to know what you people are working on. Maybe I will find some excellent and exciting tools, SaaS, extensions, or productivity tools that I can share with my audience.
I think it's important to be able to quickly summarise your product to anyone who may be interested such as potential investors and customers. A good challenge for this is to describe it in 5 words as best you can!
I see it more as complimentary to a number of roles such as marketing etc, and it taking a more prominent roles in industries such as lab work, research, driving.