Dazy Sabharwal

"One question that's shaped our year: 'What's the friction that makes people switch tools?' Building Globist AI (research → narrative → creative assets on one canvas), we spent months validating the gap: GTM teams use 5-7 tools daily. The switch tax? 23 minutes to refocus, every time. That insight alone changed how we think about product - not "what features," but "what workflow breaks?" As we...