David Swift

A beginner’s guide to predictive analytics. Although predictive analytics has been gaining popularity rapidly in the Big Data field, companies have been slow to adopt the technology primarily due to reasons of complexity and unaffordability.

How to accelerate ecommerce growth. To enable speed in e-commerce, companies need to get a bewildering number of things right.

In the current business environment, marketers are struggling to meet their ROI mandates. They’re also under great pressure to show that marketing spend has a discernible and measurable impact on sales and revenue.

The fashion eCommerce industry is an industry that has always proudly worn change like a model would wear Prada. Change is a key part of the fashion industry’s identity, occurring at almost every seasonal fashion show year on year.

The beauty industry has always been at the forefront of eCommerce innovation and reinvention. From clean beauty to hyper-personalized skincare and AI cosmetics solutions, beauty retailers are always looking to enhance their customer experience.

Searching For the “Best Google Ads Agency” in the United Kingdom? To help you with your search, we have compiled a list of AdWords companies in the United Kingdom.

There is always a huge interest in digital marketing trends and innovation in marketing at the beginning of the year.

Why Digital Marketing Analytics Are Crucial to Success. Everyone has access to data. Most can read it; some can even make assumptions from it. But very few can build on their data in a timely, relevant, and profitable manner.

According to the results of the Online Personal Experience study, nearly three-fourths (74%) of online consumers get frustrated with retailers when emailed (e.g., email offers, product selection, brands, etc).

High Traffic Websites Problems to Consider. When your website receives thousands of visitors every day, the underlying infrastructure must be able to support the traffic.

SwiftERM is a highly profitable and necessary addition to your marketing mix: Your time is precious so we will make this brief. Our ten-second pitch below is to get you to consider us, not as another stick to beat your customers with.

Huge networks, like Google and Facebook, will continue to offer new ways to reach customers and attract more advertising dollars.

Digital marketing has made impression tracking significantly more quantitative than offline advertising. For example, a billboard owner has no concrete way of estimating the number of impressions his platform grants advertisers.

Most businesses consider choosing a platform as their business foundation. That’s absolutely right! Now, building an eCommerce website is not difficult, but if you start with a wrong eCommerce platform, it’s going to harm your business soon.

Ever since the age of internet has arrived, the world has become a global community. The pace of doing things has so much increased that deals are being accomplished in a matter of minutes now.

There’s no denying that the global economy has been and will continue to be disrupted for the next several months due to the pandemic.

With each passing year, the eCommerce industry evolves, reaches new milestones and expands into new areas.

How to diagnose and cure ten major content marketing problems. Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems.

Everything You Need to Know About Ecommerce Marketing, a comprehensive guide for reference. With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.

Contextual marketing is the buzzword of the day. “It’s a hot one, right up there with personalization and omnichannel retail,” so says Brendan Witcher, principal analyst at Forrester Research.