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Danni Nieblingleft a comment
I can see a huge potential in this. Messaging is getting bigger and bigger these days. And a lot of people follow people they don't know on Instagram and now it's easier to have private conversations with them. Email is not a huge thing for young people today but they spend a lot of time on social media, and this is a great way to make closer connections. I hope that this experiment will be...

Direct by InstagramInstagram's new messaging app
