Danil Razzhivin

Danil Razzhivin

Building KaleYourDay · Payments eng lead

About

I’m building Kale Your Day solo - an auto-scheduler that turns your tasks and calendar into a realistic plan and shows you why it looks the way it does. No black box, no surprise reshuffles. My goal is simple: help people end the day feeling it went the way they meant it to. And a personal one too - to find out how far I can take a product on my own. How much I can build, how fast I can learn, and whether people come to love it as much as I do. By day I’m an engineering leader with ~20 years in software, most of it in payments and billing. Building has always been the part I love most - and Kale is where I get to do it end to end, from the first idea to the first user.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

The one landing page section people mention when they sign up: “see it before it ships”

We launch a feature here on Thursday, and the landing page section for it is the one new users keep bringing up on calls and in replies, more than the hero, more than pricing.

It is a simple block. One sentence: see the change before it ships. One picture of a working copy of your site with the change on it, and two buttons: approve, or send it back.

I think it works because it answers the question people actually have about any tool that writes code for them: what if it gets it wrong? The answer is not trust us , it is look at it first . The other sections explain what it does. This one removes the fear.

Curious what the equivalent section is on your landing page: the one that answers the fear rather than describing the feature. And for those who have run the test, did it convert better than the feature description?

Card or no card for free trials?

Quick poll for founders (and anyone who tests out new SaaS tools): do you ask for a credit card upfront, or let people straight in?

We went with requiring a card for k dlo. The thinking was pretty simple: fewer signups overall, but higher intent people actually kick the tires instead of bouncing after two minutes. Without a card, you get a flood of accounts that log in once and ghost.

But I m genuinely torn here. A card wall definitely kills casual curiosity, especially when you're an unknown product. On the flip side, no-card trials often just give you vanity metrics that don't convert.

Two quick questions:

RunEvrp/runevr•

16d ago

🪞 Do you use your own product every day?

For us, RunEvr is the environment where we actually build RunEvr =)

For me, that s one of the most beautiful parts of having a product - using it while continuing to build and improve it.

We do our everyday calls there, share ideas, chat, store files, do reviews, complete tasks

And all of this is happening inside the same environment we re building to help other teams do exactly that!
Kind of a mirror within a mirror =D

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