About
I'm passionate about customer experience, conversion rate optimization and product-led growth. I graduated from the University of North Carolina’s Kenan-Flagler Business School with an MBA and have more than 10 years of experience in tech marketing, including roles at Amazon, AWS, and Meta, as well as high-growth startups. I currently work as a Senior Growth Marketing Manager at Pendo where she manages the strategy for Pendo Free & PLG acquisition, engagement, and conversion. She believes that simply having a freemium product and free trial is not enough to be considered product-led. It’s really about how you’re leveraging innovation (experimenting), creating inclusivity with partners and stakeholders (product & sales), and aligning a shared focus towards the product.
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