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D Tsaileft a comment
This work is actually a culmination of many years in quantitative finance, now applied customer purchase predictions.
Revenue ForesightPredicting Customer Lifetime Value down to Each Purchase
Why is CLV important? Because it is unlikely the first or second purchases by a customer will cover the cost of acquiring the customer. We can predict CLV, early on in the customer's lifetime so that it can help scale your business without increasing losses.
Revenue ForesightPredicting Customer Lifetime Value down to Each Purchase