About
F12 is led by Stephen Noton, a veteran web developer and internationally recognized technical SEO expert with 25+ years of experience. After advising brands including Alibaba, Shopify, and Facebook, he held a senior SEO role at Gartner’s software review business, home to Capterra, Software Advice, and GetApp. That combination of technical expertise and industry insight gives F12 a unique advantage in building a trusted software discovery platform.
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