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creativeoutsourceleft a comment
yes you need to 'be' the product you are -- there's a promise in every product... but when it comes time o go to market you need to be distinctive. And to get there, for me, there are 3 pillars: strategy, creativity and humanity (or human truth)...
Brand Personalities: do you think it's something that startups should care about?
Olga TrykushJoin the discussion