Our team is hitting a classic scaling bottleneck, and we need some technical advice and tool recommendations from fellow makers who have taken their apps global.
Right now, our core team only has English and Chinese language talent. Our product is English-only, but we re starting to see strong organic interest from non-English speaking markets like Japan and Russia.
We want to prioritize using AI or platform automation for localization, but we are terrified of translation accuracy and the heavy engineering required to proofread everything. For our marketing videos on YouTube and Facebook, the experience is incredibly seamless we just provide our English subtitle files, and the platforms handle the multi-language translations automatically. What we love most about this is that users trust platform-level translations more, which naturally shields us from user complaints if a translation error slips through.
I ve noticed a pretty big change in my own behavior over the last year.
If I m looking for a tool for something specific, I ll usually ask ChatGPT first, then check Product Hunt or Reddit to see what real people are saying. Google has become more of a second step for me.
What I m curious about is whether thats actually changing discovery for other makers too, or if I m just unusually deep into AI tools.
