I ve noticed something interesting while spending more time on Product Hunt launches.
Sometimes multiple products in the same category launch on the same day. Some founders see this as competition, others see it as extra noise, and a few even try to reschedule to avoid overlap.
From what I ve observed:
A strong product still gets attention on a busy day
Engagement (comments, discussions, maker presence) seems to matter more than launch timing alone
Users don t really compare launch calendars they react to what resonates