About
Being a parent is not easy nowadays - increasing work demands blurred, a very judgemental parent community, self-esteem concerns about whether we are providing enough, etc. Despite all this, a parent's bond with their kids is what matters most. This is what drives me - to help parents find ways to engage more with their kids This really hit home when my son was diagnosed with Aplastic Anaemia, a very rare blood disorder. Thankfully he survived (shoutout to all medical/healthcare workers!) and it really emphasized the treasure a parent-child relationship is. Everyone parents differently (we're not here to dictate that) but there's only one bond between a parent and a child. We're here to help parents build that bond in whatever capacity they can.
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