Cole Totton

Cole Totton

Founder building Enablr.co
#95933490 followers0 following
>10,000All time
0 KP

About

Cole Totton is the founder of Pristine Clean Club, a premium fabric care brand, and Enablr, a platform for founders building in public. Based in Charlotte, North Carolina, he runs both as a single operator after a career in corporate finance at Bank of America, Wells Fargo, and RBC. Enablr exists because Cole was building Pristine and wanted a place to share real progress — quotes, calls, decisions, dead ends, the actual work — with the people following along, and couldn't find one that fit. So he built it. He uses it himself, the same way other founders on the platform do: openly, on the record, in something closer to real time than the polished narrative that usually gets told later.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Maker History

  • Enablr
    EnablrBuild in public or private, and credit who helped
    Apr 2026
    • 🎉
    Joined Product HuntMarch 21st, 2026

Forums

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2mo ago

Enablr - Build in public or private, and credit who helped

Most platforms capture moments. Enablr captures the process of building a startup over time, connecting each step into a continuous journey. Share progress as you build, control who sees each update, and recognize the people who helped along the way.
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