Claire Moreau

SaaS Growth Explorer

About

Exploring SaaS products, growth tactics, and customer acquisition strategies. Always learning from builders and founders.

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Tastemaker

Gone streaking

Gone streaking 5

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1d ago

e made $10k last month. $7k was from custom consulting, not our software.

When we launched our SaaS, the vision was simple: build a product, charge a monthly subscription, and scale infinitely. We wanted that sweet, sweet recurring revenue.

But we hit a wall early on. Our product is complex, and users kept asking, "Can you just set this up for us?" or "Can you build a custom integration for our specific workflow?" Because we were desperate for cash, we said yes to everyone.

I just finished our monthly financial review, and it was a massive reality check:

Total Revenue: $10,000
Software Subscriptions: $3,000 (from 60 users)
Custom Consulting & Setup Fees: $7,000 (from just 4 clients)