Christian West's profile on Product Hunt

About

I’m a strategic and commercially focused leader with over 25 years’ experience driving growth for global brands across media, entertainment and culture. My background spans senior client leadership and partnerships across brands such as eBay, PlayStation, Lucozade, Universal Music, Universal Pictures and Sony Music, with a consistent focus on results, collaboration and long-term impact. I’m known for building trusted client relationships and motivating teams to deliver results. I combine agency leadership experience with a hands-on understanding of how brands can show up credibly and effectively within culture. Alongside leading Culture Connect, I’m open to advisory or senior leadership opportunities where experience in media, partnerships and client growth can add value.

Badges

Tastemaker

Gone streaking

Gone streaking 5

Forums

p/unleashx

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7d ago

Should AI agents have names?

Our AI employees have names. Peter is an SDR, Kavya sells insurance, Arjun is a loan officer, Priya handles renewals.

We did it because customers found it easier to talk about "Peter's pipeline" than "the lead qualification workflow." Teams started treating the agents like colleagues with a job, which made it easier to define what each one owns.

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8d ago

The Day I Fired My Biggest Customer

They paid more than anyone else. They also demanded more than everyone else combined.

Every week brought a new urgent request. Every feature became a negotiation. Every call ended with a list of things I needed to do for them specifically. I had become their vendor, not my product's founder.

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14d ago

1 tiny win that carried me through a long month

Last month was slow. Nothing was working the way I wanted and every day felt like pushing something uphill.

Then someone sent a one line email saying the tool had saved them an afternoon. Nothing dramatic. No details.