The flood of new product creation is real. It is easier than ever to get something working, launch it, and move on. But more products now compete for the same attention and the same buyers.
That means the part after launch matters more than before. Not just having a good product, but running research, targeting, outreach and follow-up in a way that stays coherent over time.
That is the part Ultron was built for. Building got cheaper. Attention did not.
