About
I'm a designer and the founder of Systematically — a rule-based design token IDE. For twenty years I've worked across brand, motion, and digital design, and for the last seven I built multi-brand design systems at GoDaddy. Those systems were deeply interconnected — and maintaining them by hand was many times the work it should have been. Systematically is the tool I wanted the whole time: somewhere to author the logic of a design system, and let the values generate and stay in sync themselves. I've always been drawn to the same idea — that rigid, rule-based structures can produce results that feel fluid and emergent. It's shown up in my art, in the design systems I've built, and now in the product I'm building. Systematically is where that idea becomes a tool other designers can use.
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