Carl van Renen

Last month, I did something that felt slightly insane.

I took our product description, fed it into ChatGPT, and asked it to build a competitor. Not a parody. A real competitor. Better features, better positioning, better everything. I told it to be ruthless.

It did!

The output was polished. Confident. Structured like a real go-to-market plan. It named features we don t have. It positioned itself against us. It looked like a threat on paper.

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).

With the advent of clawdbots, it's as if we've all lost our inhibitions and "put our lives completely in their hands."

I'm all for delegating work, but not giving them too much personal/sensitive stuff to handle.