Candace Klunzinger

We ve all been there: the engineering team ships an incredible feature, the marketing team blasts the launch, the metrics show a temporary spike in usage-and then... nothing. Silence. The feature slowly turns into product debt, and the actual value delivered to the user drops to zero.

As builders, we are constantly obsessed with shipping. We measure velocity, sprint completions, and launch dates. But somewhere along the way, we forgot to measure whether the things we build actually move the needle for our users bottom line.