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Caio Belezaleft a comment
I think it's a great alternative of paid tools like SEMRush or Ahrefs. Not only to analyse you website, but also a free source of knowledge about your website, keywords and your competitors. Pros: It's free, it has the most used features from SEMRush. It's fast and has more data than the paid tools. Cons: I'm sure it will keep improving.
Ubersuggest 3.0Neil Patel's free keyword research tool