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Unlock leadership in product marketing with PMA Exec+. Elevate skills through expert-led workshops, exclusive networking events, and curate library of resources. Gain mentorship, certifications, and perks. Your pathway to influence starts here!
Exec+ membership
The ultimate growth platform for product marketing leaders
This comprehensive, self-paced B2C product marketing certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage.
Product Marketing Certified: B2C Core
The only certification dedicated to B2C Product Marketing.
From courses to templates to networking to community, we’re centralizing all things L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs, and supercharge your personal + professional growth.
Product marketing pro+ membership
Accelerate your product marketing career
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization understand and value what you do.
Product Marketing MisUnderstood
How to establish your role, authority, and strategic value
Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.
Product marketing among the C-suite
📢 C-suite put product marketer level of influence at 7.6/10
We’ve racked our brains and nudged our knowledge into a 24-page publication addressing key questions about OKRs, like:
- Why are OKRs important? (Trust us, they are!)
- What are the 4 types of OKRs?
- Why is specificity important?
- How do I report on OKRs?
An intro to product marketing metrics
A 24-page publication addressing key questions about OKRs
Launching a new product or feature? You’ll need personas for that. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness.
An intro to personas!
We’ve put together a stellar intro to all things personas!
There’s a whole host of questions surrounding product marketing, many of which tend to be swept under the carpet. Last year, we lifted the figurative blanket, dusted off the cobwebs, and confronted the skeletons that’d gathered in the product marketing closet.
State of Product Marketing report 2020
A meticulous insight of the views of 2000+ product marketers
Bryony Pearce
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After months of planning, building, filming and editing (and lots of requests from our community!), Product Marketing Core is finally here.
In it, you can expect to learn about the A to Z of product marketing (in the words of one of our beta users it "explores the unique role of PMM in a way that has simply not been done before" 😏), get access to tons of templates, learn from PMMs from the...
Product Marketing Certified: Core
Propel your product - and career - to the next level.
Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.
Product Marketing Certified: Core
Propel your product - and career - to the next level.
The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.
Product Marketing Tech Stack
Product Marketing Tools of Choice report