About
I design and operate high-stakes programs for ambitious organizations. My background spans marketing strategy, technology, and integrated marketing, the through-line is operational clarity under ambiguity. Across 15 years leading complex corporate programs, I've translated abstract business goals into structured plans, aligned cross-functional stakeholders, and built execution systems that let teams move with precision. I specialize in user journeys that feel intentional, well-run, and human, particularly in founder, technology, and high-growth ecosystems. As a founder, I'm building operational infrastructure that integrates technology with design, brand intelligence, and GTM strategy. I'm most energized at the intersection of systems thinking and the psychology of ambitious builders.
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