Brewster Stanislaw

@ash, thanks for posting and for the question! We've seen a fair degree of heterogeneity among social orgs within brands. Thus, we built Inside Social with the entire digital marketing org in mind. For the CMOs and/or VPs Digital, we measure social's efficacy in terms of dollars, so that they can contextualize social along with other their other digital channels and make intelligent budget and...

We built Inside Social because we believe that social can be the most powerful marketing channel in the world. In order for that to be possible, we need to quit relying on vanity metrics and start measuring social's effect on the business metrics that really matter like revenue and conversions. We see social as the digital embodiment of word of mouth, but with the additional strengths of being...