Brad McFarlane

Founder of Paxelo - Sales in Motion

#97120871 follower 6 following

About

Founder of Paxelo - an outside sales platform built for field reps. I got tired of watching great reps lose hours every day to bad routing, missed follow-ups, and CRMs that weren't built for the road. So I built something that was.

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p/paxelo-sales-in-motion

•

22h ago

Outside sales reps still run their territory out of a notebook. Why has no software fixed this?

I spent years in outside sales, and the thing that always got me: every rep I knew including me kept their real account notes in a paper notebook, even with a CRM open on their phone.

Not because we were old-school. Because the software was built for the manager watching us, not for the work we were actually doing. It wanted data entry. We wanted the next best stop.

I've been building in this space for a while now and I'm convinced the problem isn't adoption it's relevance. A field tool that doesn't save you time in the first 60 seconds is dead on arrival.

Curious what this community thinks: for those of you who've built tools for people who work in the field (sales, service, delivery, trades) what's the hardest part of getting them to actually use it? And for anyone who's done field sales what does your software still get wrong?