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Liz Bolivar
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Love the fact it shows Google Suggestions, which I only found it in RankTracker before but it was way much slower. Useful as well to see the number of organic and paid clicks. I think it'll rapidly become a must.
Pros: Keyword tool that shows search volume and CPC competition for FREE
Cons: Doesn't show keyword difficulty for organic search
Ubersuggest Keyword Planner
Free keyword overview and suggestion tool