I m in the process of launching a new ecommerce product and I m trying to figure out where to focus my initial efforts. Should I prioritize SEO, invest in paid ads, or spend more time on community building (socials, niche groups, forums) to get traction?

A lot of new makers get confused about how PH works, so let me explain it in the simplest way possible through reality TV.

Think of American Idol / Indian Idol / The Voice.

I keep running into this problem as an indie hacker:

I need an audience to get feedback.

I need feedback to grow an audience.

Classic catch-22.