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Ankit Yadavleft a comment
As someone who built a lot of the UI from the ground up, I can say the design decisions we made were never arbitrary, every interaction was questioned and refined. The chat-first interface strips away the noise you see in typical fashion apps. No overwhelming grids, no endless scrolling instead just a clean, conversational flow that feels more like texting a stylish friend than using software....
Elara Turn “nothing to wear” into ready-to-go outfits.
Elara’s launch is different because it’s chat-first and wardrobe-first. Instead of browsing feeds or catalogs, users talk to Elara, which recommends complete, context-aware outfits using their real wardrobe. It learns from daily interactions via session history and feedback, and enables intentional shopping only when there’s a genuine gap.
Elara Turn “nothing to wear” into ready-to-go outfits.