Bassel Anjoukeh

The ultimate goal in our business model is to be able to afford to offer more exposure and opportunities to talented personal trainers so they could focus on what they do best. Next… There is so much room for improvement and so many untapped opportunities that it's hard to keep focused. Over the past two years, we’ve been working on bringing the app to live even though the pandemic increased...

The idea for Heck Yeah was born when I was trying to work out from my home-office, juggling between youtube workouts, Instagram accounts, and recommended daily workout plans, trying to figure out what workouts I should be doing and how on earth to fit this into a busy work schedule! There is so much contradictory information out there about what we should be doing and how best to work out, it...