Erik Devaney

Erik Devaney

brand marketer, Drift
3 points
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Erik Devaney

Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging.

Conversational Marketing
The Official Book on Conversational Marketing From Drift