Austin Evarts' profile on Product Hunt | Product Hunt

Austin Evarts

CEO, GoChime

#7513@austinevartsGoChime.com

Activity 1 Made 1 Hunted 305 Following 185 Followers

Upvotes (46)

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SnowShoe Stamp 2.0

Unlock magic with a touch of plastic

Flip

Get out of your lease, hassle free.

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Conspire Plugin for LinkedIn

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Futurecam

Send you and your friends photos in the future

The Placemeter Sensor

Quantify your city's movement, anywhere

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Health and Fitness

Joined on March 17th, 2014

2 points

Comments

💬

Hi there! Just wanted to chime into the comments section here. We've built a few integrations between email marketing platforms and Facebook Custom Audience's, so companies can reach their customer lists outside of the email inbox. This is our first integration with an enterprise level email marketing (and marketing automation) platform, Silverpop, and we think it's a big opportunity for enterprise customers who want to extend their marketing automation strategies to Facebook.

on Silverpop + GoChime

6yr ago

💬

@rrhoover great questions! Thank you. Some answers are below: (1) Time - the time component is crucial. We have integrations with the major ESPs (and we are building more) so that once you connect your ESP, your segments are securely stored and synced to be made available in Facebook ad campaigns. When the data in your segment changes on the email side, we make sure it changes on the Facebook side, so there is no need to download and re-upload csv files every time your data changes. We are also starting to close the gap between creating an email and running an ad by automatically bringing in your email text and images and putting them in Facebook ad format. (2) Misunderstanding of how to properly target segments - this is one that we are constantly trying to educate our customers based on the data we see. The two best segments we see are 1) targeting the group of people who didn't open your email and 2) targeting lookalike audiences of the people who previously purchased your product. For example, if you target the segment of people who didn't open your email with ads on Facebook, you can increase reach on that list by 2-3x while increasing engagement and click rates. The people on your list weren't "dead", it may just be that email as a medium was too noisy to reach them. Gmail has also made a bunch of changes lately that affect email marketers (tabs, caching images, unsubscribe button, etc.). Email marketers and people who use CRM platforms are starting to realize that they need to find new ways of reaching their customer segments. We are hoping to ride this trend :)

7yr ago

💬

Hi Everyone! GoChime came at this problem from the social advertising side and we saw a big need to bridge the gap between marketing automation (typically through email marketing) and social advertising. Happy to answer any questions about GoChime. Thanks!

7yr ago