Instead of another SaaS relay, it deploys a production-ready, AWS-native email system directly into your own AWS account With a single CloudFormation template, you get: Automatic bounce & complaint handling Retry queues with dead-letter capture CloudWatch monitoring and alerts 8 responsive, ready-to-use email templates It runs entirely on AWS SES pricing — $1 per 10K emails. No monthly fees and no vendor lock-in. $0 while idle. You keep full ownership of your email infrastructure.