Anurag Tyagi

Not long ago, content itself was the differentiator.

If you could afford to write more blogs, publish more case studies, or refresh your website more often than competitors, you had the upper hand.

AI flipped that equation.

A few years ago, AI at work meant smarter autocomplete or a chatbot on your website.

Now, I m seeing something different.

Companies are experimenting with AI agents as teammates - not just tools. They schedule meetings, file reports, analyze data, and even handle parts of customer support.

Every startup website seems to have at least one:

1. Next-gen AI-powered transformation platform

2. 360-degree customer engagement solution

3. Synergies and frameworks for scale

Funny thing is - the more impressive the buzzwords, the less clear the message usually is.