Anthony Zanfanti

Why do some forms convert visitors into customers effortlessly while others collect dust?

For most of us, it s a mystery. You pour effort into designing a form whether it s a lead-gen signup, a customer onboarding flow, or a survey and still see users bail out halfway. In fact, the average web form converts only about 1.7% of its visitors into completions. Even among those who start filling out a form, barely 45% actually finish and submit. The drop-off is real: for something as simple as a contact form, as few as 1 in 10 visitors end up clicking Submit . The frustrating part? Traditional analytics might show where people drop off, but not why. Is it a confusing question, too many fields, slow load times, or something else entirely? Most form creators are flying blind and unsure how to fix these leaks.

Lately, I ve been reflecting on the quiet fear that, as AI tools become better at creating art, writing, and design, creativity itself might lose its meaning.

It feels like a valid concern because:

• AI can produce beautiful art and music faster than a human ever could,

• Many creative fields are shifting from original creation to "curating" or "editing" AI outputs,

• Instant generation often replaces slow, imperfect human exploration,

• Younger generations are growing up with AI co-creation as the norm, not the exception.

I wonder:
Will true creativity still matter when "good enough" is instantly available?

Hi I'm Anthony CEO of APECS and we're launching the Vaga, a laptop briefcase with built-in battery and wireless charger also used as workstation.

A game changer for every remote worker and digital nomad!

Glad to be here!