Aninda Basu

Aninda Basu

Milestone Content StudioMilestone Content Studio
Director-Product Marketing,Milestone Inc
125 points

Forums

Aninda Basu

12mo ago

How satisfied are you with the AI initiatives adopted in your organization's marketing processes?

When Gen AI started picking up steam, fellow marketers spoke about a complete transformation in how marketing processes would work. Yet, even now, many marketers I talk to have shared that the real AI penetration with their teams is limited to very basic AI use cases - mostly around basic content creation and correction. Are you happy with the AI penetration in your marketing teams? And, if yes, what does your AI tech stack look like?