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I’m Jakob Knutzen, co-founder of Butter. Ask me anything! 💥
Hey everyone I m Jakob and I m currently working on Butter, which is a video conferencing tool that lets you plan, run and recap super-engaging sessions from one place. We ve launched on Product Hunt twice before, so super grateful to be able to do an AMA here! I previously founded StreamCrux, a game-streaming startup. It failed , but it s where I learned how to run a fully remote company. Ask me anything about building remote companies, product- and community-led growth, facilitation, remote work and the future of collaboration!
How do you recruit early adopters for your product?
Hi PH I would like to share experiences on how to get early feedback and validation when launching a new product Let's start with mine... 1. In January I created a landing page about my new product with the goal of collecting early adopters e-mails 2. I searched on LinkedIn for professionals that can benefit from my new product. In my case I looked for "conversational designers" and I obtained a list of 6 hundreds people approx.
3. I created a sequence (thanks to an automation tool) to engage with those people on LinkedIn: view profile, follow, send an invite, endorse skills and a couple of follow-up messages to request if they were interested to get early access to the new product.
4. Once they land on the landing page, I started engaging with them directly on the landing page through a widget and a conversational application that I built with my brand new no-code design studio in a few minutes. In this way I obtained the first 100 early adopters. This helped me a lot to gather feedback and improve the product before the launch scheduled on Thursday, Feb 9th. What about your experience to look for early adopters?
