What's great
Best ROI I've ever seen from a SaaS purchase. At the time I first discovered it, I wanted a platform that would make it easy to connect with my target audience on LinkedIn. Nothing I found anywhere else made the process easier or delivered at a higher success rate. In fact, more than once I've had to pause my campaigns because I was scheduling meetings out 3-4 weeks, with no breaks in between.
Early on when I had questions, I was pleasantly surprised how receptive the chat service team was. Nothing felt AI generated. Instead, they asked thoughtful questions about my particular use-case and, as a result, came back with clear, actionable answers.
As a SaaS marketer myself, I know that a brand's long-term success is about building earning the trust / love of its users. Closely has done that for me and more. Count me among its biggest fans.
What needs improvement
I would love it if the search function for my existing network was more robust. There have been multiple times in my networking efforts when a connection is looking for help in a particular area. And when I can't remember the name of someone I'd want to refer, it would be nice to have more search options to find them again.
vs Alternatives
At the time I purchased it, the base model came packed with so much more that others were charging for.
LinkedIn campaigns
Smart throttling to warm-up my profile's outreach capacity
Outlook email connectivity
HubSpot syncing
Custom sequences / messaging variables
Live chat support
The ability to search / filter for ICP contacts in LinkedIn
The ability to search my own rapidly growing base of LinkedIn connections
Performance reporting
Then, when I found how easy it was to use -- combined with results beyond what I'd hoped -- it solidified the decision in my mind. It's a really good, well thought-out, high-value product, for which I think Closely deserves major credit.
What templates exist for LinkedIn DMs, InMail, and email?
I'm a bit old school in that I either craft my own simple messages or leverage Chat-GPT directly to customize my messaging. I do love, however, the ease of Closely's messaging personalization variables. I've used them to great benefit.
How often is the platform updated and are updates stable?
I've never had a problem with the platform in the year or so that I've been using it.
How transparent is pricing as usage and seats scale?
I purchased mine via AppSumo, so the pricing and upgrade tiers were perfectly clear. At the time I didn't need more than a seat for myself so I didn't need to scale.

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