After Covid and an eventful 2022, startups shifted gears from the norm of rapid growth on behalf of profitability, to profitability all the way and cutting costs specially that raising funds isn t as easy as it used to be. Almost 2 years have passed and there s the dilemma of going back to massive topline growth like old days on behalf of profitability, or growing profitability with slow growth in topline. What is the right approach from your POV?
