What's great
It collapses multiple tools into one.
It respects non-technical users without being dumbed down.
The output looks professional by default
Real analytics, not just data collection.
It's free to start.
What needs improvement
Mostly small UI polish stuff. There were some quirks in the past that the team has already fixed, but a few minor ones still pop up here and there, nothing that gets in the way of actually using the product, just little details that could use refinement. Honestly, the team ships fast and clearly listens to feedback, so I'd expect these to get sorted over time.
vs Alternatives
It's not just forms. Google Forms is a form tool, full stop. Formaloo is a no-code platform, you can build dashboards, client portals, CRMs, surveys with conditional logic, calculation forms, even chatbots. Once you outgrow basic forms (and most people do), Google Forms hits a wall fast.

Google Forms