Amelia Martin

Amelia Martin

Marketing Communication Manager

About

Marketing communications professional passionate about turning ideas into clear, engaging stories that connect brands with the right audiences. Skilled in content, brand messaging, social media, and audience engagement, with a strong focus on creating communication that feels human, relevant, and results-driven. I enjoy blending creativity with strategy—understanding what people care about, finding the right message, and turning it into communication that gets noticed and drives action.

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4d ago

AI can create the feature. Is there any way for AI to know when the feature shouldn’t be created?

I have realized that AI code generators make it extremely simple to take my ideas and bring them to life. However, the issue with this approach is that having functioning software does not guarantee that the software is actually useful.

The more features we add to our products just because it is easier to do so, the more complex our products will become.

I try to ask myself one question every time I want to create something new: what exact problem would this solve for users that the current product does not?

How do you know whether or not a feature should be created?

When a number moves, where do you actually go to find out why?

Genie, our AI Analyst, can already tell you what changed in your numbers. It's never been able to tell you why, because the why almost never lives in Databox.

Revenue drops 8%, and the real reason is a stalled deal in HubSpot, a pricing objection buried in a Slack thread, or a support ticket nobody flagged. Right now, finding that out means leaving your dashboard, opening three other tools, and piecing it together yourself. Every time.

Next week, we're launching MCP Connectors. Connect your CRM, Slack, support desk, or any MCP server, and your AI Analyst gets that same context, right inside the conversation. Ask why a number moved, and it points to the actual deal or thread behind it, not just the number.

🏋️‍♀️ What’s your strongest skill as a Maker?

We re all naturally a little better at some things than others.

I ve been thinking about what skills and behaviors make me me. =)

I think some of them come with our DNA. Others are things we practice and practice until they become part of us.

And maybe the interesting part is learning how to make our strengths even stronger, while quieting the ones that sometimes make our path harder.

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