Hey community!
Should I tweet every day? What content do you enjoy reading most on Twitter? Who do you follow? Share your accounts, let's boost engagement
https://twitter.com/alxrada
Do you believe TIME could become an official payment method? Ikea stores are usually located on the outskirts of the cities. Thus, a lot of time is spent driving to stores. To incentivise store visits, Ikea allowed customers to purchase items using the travel time disclosed by their Google Maps Timeline. Longer distances = higher time currency value. All the items in the store had a tag which showed the price in money as well as time. The Result?
- Store footfall increased by 32%
- Created a huge buzz in the global retail industry
- Earned $14 million worth of free media