About
Most B2B SaaS marketing leaders are specialists pretending to be generalists. Brand people who panic at pipeline. Performance people who can't explain what the company stands for. I've spent 15 years refusing to pick a side. And three very different pressure environments made sure I couldn't. At Henkel I was in Sales then ran Customer Marketing and a Field SalesTeam. In 2013, two years after the first iPad, I ran the pilot that brought image recognition software into German retail. Corporate at its best: patient money, real scale, room to run a proper experiment. That experiment is what pulled me into tech.
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