About
I’m Alex. I’ve always been a bit obsessed with starting businesses, usually because I spot something and think “surely there’s a better way of doing that?” That’s led me to build Exchange Train in property tech, Trust Toucan, SwapAuto (fuelled by my love of cars) and now AiMi, our AI marketing intelligence platform. My background is mainly sales and marketing, with a few years spent selling houses before I took the leap into startups. These days I also lead strategic sales and AI implementation at Meon Travel. Outside of work I’m a massive car and motorsport fan, love wakeboarding, travelling and being outdoors. I’m naturally competitive, probably have too many ideas at once, and love the buzz of taking something from a random idea to a product people actually use.
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