About
I’m Alex — a software engineer who got into ad systems by running campaigns and trying to understand why they get rejected. Most issues aren’t about a single rule. They come from patterns across ad copy, landing pages, and funnel structure. I’ve had campaigns approved in the morning and rejected later the same day without changing anything — which is usually when you realize this isn’t about “policy rules” the way most people think. Now I focus on breaking those patterns down and building tools that help detect them before ads go live.
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