Alan Gregory

About

I spend my days figuring out what people actually need—not just what they say they want. I work closely with designers, engineers, and stakeholders to bring ideas to life. It’s a mix of strategy and execution. Every launch feels like sending something I helped build out into the world.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

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Forget everything else. This one metric saved our product.

We were drowning in data. Page views. Session duration. Bounce rate. Time on site. New users. Returning users. Feature adoption. Support tickets. NPS scores.

None of it told us who was about to leave.

We had retention data. We had churn data. But it was backwards. You only knew someone churned after they cancelled. By then, it was too late.

So we looked for a leading indicator. One metric that predicted churn before it happened.

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