Over the past 6+ years, I've worked across startups, growth, partnerships, and community building, helping scale products and ecosystems in both Web2 and Web3. Throughout that journey, one thing became clear to me: people love getting access to exclusive benefits, but the current system is fragmented and often frustrating.
When we started building Sundayers, we noticed that accessing lifestyle benefits often means managing multiple systems - credit card rewards, airline miles, hotel points, cashback apps, dining memberships, and coupon platforms.
While each program offers value, maximizing them usually requires tracking points, meeting spending thresholds, remembering redemption rules, and staying within specific ecosystems.
This made us wonder: Are consumers actually looking for rewards programs, or are they simply looking for easier access to better experiences and savings?
