What's great
The focus on iteration speed without sacrificing brand control
Cinematic Shorts are being built for paid ads, not just brand videos
Strong hooks and structures that help teams test video faster
Creative Brain keeps USPs, tone, and brand rules consistent
Full control over scenes, pacing, and CTAs instead of black box automation
What needs improvement
• I would love Creative Brain to evolve into a brand-specific ChatGPT
• Being able to directly prompt Creative Brain for hooks and instantly turn them into ads would be powerful
Overall, Notch feels like it is solving a real performance marketing bottleneck. Excited to see how the product evolves as ad platforms keep changing.
vs Alternatives
I chose Notch over other AI ad generators because it feels built for how performance teams actually work.
Most tools focus on generating ads fast, but Notch focuses on iteration, control, and staying on brand. That matters more once you start testing at scale.
What stood out to me:
• It treats ads as part of an ongoing system, not one-off outputs
• Creative Brain understands the brand context instead of starting from zero every time
• Cinematic Shorts are designed for paid feeds, not just for looking good
• You can edit scenes, pacing, and CTAs instead of accepting whatever AI gives you
It feels less like “AI making ads for you” and more like AI helping you think and iterate faster, which is why it stood out compared to other generators.
Can I generate both static and animated creatives reliably?
Yes both are easily made on Notch
Can I import brand guidelines, fonts, and color palettes?
Yes, you can do that. It auto-fetches with your brand URL and stores every brand information while onboarding
What collaboration features exist for reviews and approvals?
Yes there is a dedicated whiteboard feature which can be used for reviews and approvals