Ajit Nair

Ajit Nair

Marketer
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Why empowered consumers are your best brand guardians?

Empowering Consumers: The New Frontline in Brand Protection Counterfeiting is a trillion-dollar global problem compromising consumer safety, damaging brand reputation, and causing significant revenue loss across sectors such as pharmaceuticals, FMCG, personal care, and electronics. Traditional enforcement methods and supply chain controls are no longer enough. To stay ahead, brands must...