Brooke Houck

Because building products has become much more accessible thanks to AI, the bar has had to rise a bit, or at least the expectations have become stricter.

I built my own tool  SafeLimit, but personally, I wouldn t launch it on Product Hunt yet because it s still very basic and doesn t even have a website.

Obviously, both are critical for survival. But which one actually moves the needle?

On one hand, you can prepare an incredible go-to-market strategy, but what good is it if your execution falls flat? If you don't have time to be consistent, your messaging is confusing, and your visuals are boring, nobody stays long enough to care about your plan.

Yesterday, you contributed a lot to my discussion about not sounding too salesy.

But that's not the only problem the early founders have.